Outreach team: 9/30/07

DRAFT PAGE

Notes from an informal team meeting

Deeann Partlow, Betina Simmons, and Scott Ringgold met at Solstice Cafe, 10am

Meeting goals

  • Discuss communications roles of existing online tools: website, yahoogroup, and wiki.
  • Discuss what information should be available, and where.
  • Decide who should administer each online tool.
  • We briefly discussed the respective roles of yahoogroup, wiki, and website.
    • The wiki's role seems to need more definition — we struggled with it a bit.
      • What can it do that the other two tools can't already do?
      • Current version seems text-heavy, not very readable.
      • It doesn't alert users — they have to come to it.
      • The wiki can be the working "back-room" where parents and teachers can share information.
        • anything that lends itself to frequent updates and input from several people.
      • Here's some prior discussion about it.
      • Scott will continue to develop the wiki and consult with stakeholders.
    • The website might be like the online "front door", where most people start out.
      • It's what most interested visitors will find (prospective parents and teachers, community members)
      • It can contain timely announcements and other useful information.
      • It should provide a good general overview of the school and its programs.
      • Deeann is ready to take on the webmaster role.
    • The yahoogroup is a more informal place where people send out alerts and start conversations.
      • It's a tool that can send parents to relevant new information on the other two tools.
      • Betina will continue to moderate the yahoogroup.
  • Website content
    • calendar — could be viewed from the website, edited from the wiki.
    • about the school
      • its academic programs
      • its Chinese classes
      • school hours
      • dance program
      • Audubon
      • its grounds

Scott will send html for Calendar to Deeann — DONE.

  • Discussed style, consistency with other PTA materials

Betina will connect Deeann with Debbie Leonard for examples. — DONE

  • Website access
    • pros/cons of having a single webmaster
      • (+) effective editing
      • (+) appropriate material
      • (-) without direct access, people rely on the webmaster to provide content
      • (-) there might be several days' lag between submitting content and making it available.
      • (-) can be difficult to pass the baton from year to year
    • If the website is organized as a blog…
      • then it should be possible for several users to post content without compromising the overall site layout.
      • maybe posts could be moderated, so the webmaster could edit and approve them before they appear on the website.
      • maybe some important posts could be "sticky", so they're not buried under newer posts. Another option would be to have certain content appear in a "header", posted permanently above the blog content.
    • Discussed how to turn website control over to DeeAnn
      • The District's role in the website is unclear. Did they pull down the content once?
      • Betina once paid a fee to www.asmallorange.com to get it up and running again. Does the PTA pay the fee now?

Betina will follow up with Elaine, Terry Prentice. — DONE

  • Discussed status of Whales Tales.
    • It's unlikely that it will continue as it was last year — a multi-page newsletter issued twice/year.
    • Consider a smaller, more regular newsletter.
    • Maybe that would be a role for the wiki, allowing people to submit content.
    • Maybe it could be printed on the back of Ms. Morningstar's newsletter, which issues biweekly.
    • A few people are interested in supporting and providing content, but no-one has stepped up to do the editing.
    • We recognized the value of backpack-mail newsletters, but there was some skepticism about whether most parents read them.
  • Discussed how to integrate photos into the website and wiki
    • Some people are understandably concerned about widely available photos and their children's privacy.
    • Is there some way to show images only of kids whose parents have signed releases?
    • the District has some GH images.
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